Myths and legends so many foreigners admire chinese animation

Held in Hefei, China International Animation Creative Industries Forum on Fair from domestic and foreign animation, publishing and other related industry experts and business executives that China's development of animation industry needs to create a positive and healthy culture, and as quickly as possible enhance the healthy development of the industry's own ability.

The development of China's animation, but lack of prospects

According to reports, in 2006, the global digital animation industry's output value has reached more than 3,000 billion U.S. dollars, and the animation industry output value of derivatives related to more than 500 billion U.S. dollars. In the United States, Japan and South Korea, animation has become a pillar industry. In China, the end of 2006, the digital publishing industry, the overall income of just over 200 billion yuan, of which Network 6.5 billion gaming revenue, mobile phone ring tones, Games , Mobile phone animation revenue 8.0 billion.

Experts noted that the development of China's animation industry is the problem, on the one hand, animation market space is relatively narrow, healthy industry chain has not yet formed, animation derivatives seriously lagged behind the development of lack of funds, preferential policies to support the animation industry is not place the interests of reasonable return, and urgent operation mode, develop the animation industry leaders and innovative talents task is very difficult; the other hand, in our national original animation industry growing at the same time, Japan, the United States and Korea's animation products constantly influx of China's animation market, the majority of youth culture and entertainment Life In a large proportion. There are a few ideas of domestic animation obsolete, Make Rough tactics single, naive preaching, and even the content of unhealthy problem.

Countersign Sun Shoushan Press and Publication Administration, said: "In fact, China's cartoon industry development history, as represented by comic once thriving China's cartoon industry. Now, China has more than 350 million young people Animation readers and viewers, is the world's largest animation target Consumption Market development potential. "

It is reported that "15 " and "11 5 " period, China's rapid development of original animation work published, especially the sudden emergence of online game publishing industry, Beijing, Shanghai, Guangdong, Sichuan, have established a network game animation industry base and improve research and innovation capacity of independent animation product to further enhance the animation overall international competitiveness of the publishing industry. At present, China-made online game original works of a substantial increase in market share for two years more than 60% domestic market share, changes in the United States, South Korea and other online game domination.

Animation Resources Development, China has a competitive advantage

Animation industry is contains a huge economic benefits, but also a profound cultural influence and appeal. In this sense, the cultural construction animation animation industry market orientation should be higher than the level of specific operations, to cultural resources in the animation industry on the development and creative content to take the initiative to guide the animation product formed a cultural phenomenon, widely and deeply to show the world Chinese culture values.

First, the need to promote the contents of the form of animation culture, communication and means. "To assume the important task of carrying forward the Chinese culture, we need to create a number of historical and cultural connotations, reflecting national traditions, cohesion boutique animation spirit of the times. " Sun Shou Shan said.

U.S. media group Viacom Mr.FrankDrucker animation producer, said the fine in preschool children with map animation product development, China is actually quite an advantage, because of China's long history of myths and legends in the amount of resources very rich and great story in itself Education And aesthetic significance, applicable to anywhere in the world.

Second, promote the theme of diversity and cultural animation. This is consistent with the participating foreign experts stressed. Mr.FrankDrucker that the United States of animation products are very diverse and rich, also TV Cartoon Can be in different types of channels broadcast audience, content not the same, and subjects are very broad, from the common comedy into environmental protection, science and education all-inclusive; in the dissemination of the way, from the original TV cartoon into direct production now DVD And mobile phone animation products.

Third, to create a national animation culture brand. Experts pointed out that the core competitiveness of cultural products from the culture of the brand. Animation to enhance the influence of culture, traditional animation content to absorb the content of contemporary culture and scientific spirit, and increase the elements of modern culture to enrich the development of traditional animation theme, with animation expressions of traditional culture, l Huawei Modern culture.

Benign urgent need to improve their independent development capacity

The face of new trends in the global animation industry, the experts pointed out that to develop national animation industry, and gradually form Arts Image creation, production and supply and marketing of animation products, a chain of mature animation industry chain, to create an internationally competitive large-scale animation leading enterprises, improve the creation of national animation industry development and productivity.

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